捣衣
Hands&Clothes

品牌设计

为服装品牌「捣衣」做的 VI 设计。尊重主理人的意愿，以「y」作为基础设计元素。「y」既是中国传统衣襟的形状，也是主理人姓与名的首字母缩写。

以一点、一撇的中文书写方式呈现西文字母「y」，在保留宋体衬角的同时，简化笔画线条，将中文的书写结构与简洁现代的曲线相结合，共同呈现「捣衣」的当代性与东方性。

Visual Identity Design

The design uses "y" as the core element, representing both traditional Chinese garment lapels and the founder's initials.

The "y" is styled like a Chinese character stroke, with a dot and diagonal line, retaining the serif corners of the Song typeface while simplifying the strokes. This merges the structure of Chinese characters with clean, modern curves, reflecting the contemporary and oriental essence of Hands&Clothes.

Designer - Taki Zhao
Client - 捣衣 Hands &Clothes